Thursday, February 5, 2015

On events, room blocks and why promoters shouldnt pay for you to make money.

Dear Readers, Authors and industry,

A lot of stuff has been recently thrown around about events, staying at event hotels, pricing of events, etc… Well I figured it was about time for some real talk on hotels, and events, and how things all add up.

Basically, I wanna talk about staying at the hotel vs. staying somewhere else.

Now, most events have the same problems I do, with filling the room blocks, and this is not a cool situation. See room blocks ensure the events are CHEAPER on the whole for the event people to put on, and you as well. Let me break some stuff down for you, and let’s use TNEE for an example.

As authors, TNEE charges 200$ in registration. That price includes 2 people, the table and food. Rooms are 149-169 a night respectively right? Ok so let’s do some math.
200+510 (respective, at the high end of the event pricing for the room for three nights)= 710$. + Hotel taxes and fees, let’s call it 750$

750 is not a bad price right? We didn’t think so. Considering the rooms at the hotel are normally 219-290 a night.

Ok so that’s three nights towards the room block total. Which is good, as the room block is what is actually keeping the price DOWN.

With the room block, and us filling it to 80%, we get our meeting space free. Which is a godsend. Because if we didn’t, that price would be higher than 750$.

How much higher? Ok let’s see…

Our space for the event this year was: A full ballroom, a mezzanine area, three meeting rooms and a registration area. The DAILY price for these function space total was 30,000$. A DAY. 30k a day for all this space.  Three days of that is 90k. Just for meeting space. So to ensure we could do this event, we would have to figure that number into registration, on TOP of the 200 (which pays for food and booze for 2 people, and table usage.) at 200 authors (which is the minimum) each author would then be charged an extra 450$. AND THEN THEY WOULD HAVE TO TAKE CARE OF THEIR ROOM.

And since there’s no room block, prices would be normal hotel prices, 219-290 a night. So let’s go the MID LEVEL for this ok?
3 rooms at the mid price of about 245$ a night =735$. That doesn’t count Fees and taxes, so let’s call it a total of 770$

770$ for three days for a room.

Add the 650$ for the Registration and meeting space fee PER AUTHOR

Authors would be paying $1420 EACH.

While it’s cheaper for readers, it would still end up around 770$ for readers, because we don’t charge for anything  but the room.

Ok… So let’s talk about AAD 2015…

We have ALL the space in the hotel for this event. This is a huge deal, and the full price tag on ALL the space PER DAY is 50k. We have the space for 4 days. That’s 200k in SPACE alone.

Let’s first talk Authors. Ok? And let’s talk single occupancy, to keep the numbers true.

Authors 300$ Registration. Rooms are 149 a night, and most authors are there a minimum of 4 nights.
So 4 nights with taxes and fees is looking like 615$ for a single. + 300$ for registration, and the 250$ table sponsorship for the ball. Grand total for just being there, no travel, or promo: $1165.

READERS, 275$ registration, and a 615 single occupancy room Grand total: $890

This is with the room block.

Now, without the room block, we would have to pay the 50k a day space fee, and rooms on the average for the time are 198-250 a night.


50k at 4 days is 200k.
At 600 attendees that is an extra 334$ PER PERSON for the event.

Add in the lets say 220 a night room for 4 nights, again keeping it mid-priced: $880 in rooms plus taxes and fees, say 920$

So authors would be up to: $ 1804 Just to attend the event , not including travel, extras and promo
 And readers would be at: $1529, Just to attend, not including travel.  

Numbers are insane right? And my events are on the LOW END of the large event spectrum prices.

This is why room blocks need to be filled. Without the attendees staying at the host hotel, the event itself has to pay the difference. And for an event like ours, which is NON PROFIT we don’t have the revenue to do that.

Charlotte AAD cost me $8000 outta pocket, including every $ I made at the signing, and that doesn’t count the over 200k starwoods points I cashed in to make it that low.

Hyatt TNEE I still owe $66,320.45. AFTER I spent 1500$ of my own money to make up the food and beverage difference. Because of this I’m being forced to do a secondary event that the hotel is demanding a minimum of 2x’s the amount owes for “loss of future revenue”.

So we come to a cross roads. Do promoters let people stay at different hotels and add the regular fees or do we make staying at event hotels mandatory? At this point, I’m of the mind to make it completely mandatory, or charge the full amount for anyone that doesn’t want to stay, because I’m personally the one getting stuck with the fees and the charges when all I’m trying to do is make it a cheaper event for YOU. It isn’t fair that all the work is done for the event, and we aren’t paid for it, and we still have to pay outta pocket for people to be able to have a good time and successful event. Right?

Staying at the hotel is the cheaper option. And I understand that people are under money constraints. Hell I am. But why should *I* have to pay your way for you to attend an event because you don’t or can’t stay at the hotel? How is it fair to the promoter, who is largely working for peanuts, and most of us working for nothing at all, except the grief we get, to pay extra for you so you can enjoy and benefit from an event?

No, it’s not a popular way to see it, but it IS the truth. So many of us do this because we love it, but that doesn’t give others the right to essentially walk all over us because they found a cheaper rate. I’m going to be super unpopular in saying this but, if you can’t afford it, maybe you shouldn’t do it, because we can’t afford to keep paying for you.

So please think on this from now on when you are signing up for events. Money is a HUGE factor, not only for you, but for the people planning these events. There is no reason we should go into bankruptcy for trying to make events fair and cost effective for all. I would hate to stop doing something I love because people have become selfish and cannot see the forest for the trees.

Tuesday, January 27, 2015

AAD Author J.M. Gregoire releases Speak of the Devil, the 2nd installment in the Demon Legacy series!


Nearly half a year has passed since Asmodeus opened the gateway allowing an unknown number of demons to spill onto our plane of existence. A fatal standoff has left Dez on her own to hunt the stray demons down and send them back to Hell where they belong. Her life has become a never-ending cycle of violence and bloodshed, further tainted by a deepening depression and a longing for the person she had to leave behind. When Dez receives an unexpected phone call, she makes her way to the northern Arizona desert to see an old friend. Upon arrival, there is a message waiting for her from beyond the grave, and she realizes before she can go any further, she must face the one thing she’s been dreading for months. To make matters worse, the message is meant to help her mission, but it forces Dez into an impossible choice. Only Dez can decide which road to take, but will she be able to handle the consequences of her decision?    

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Saturday, December 27, 2014


Hey Bloggers!

So we have something special we were just told about Seriously an hour or so ago! It seems that we have 5 (FIVE) Blogger industry tables for THE NOVEL EXPERIENCE that have been SPONSORED by a very cool media partner we have… And we are looking for 5 bloggers NOT already registered to take them.

Now there is some fine print. Please read on:

Bloggers sponsorship tables afford the blog offered:
1(one) table with two chairs
Access to the Green Room
Ability to give away 2 VIP tickets on their blog
Blogger only Review pack from a minimum of 10 authors (to include Swag, print and E books)

EACH sponsorship gets entry for 2 of the bloggers from the blog
Blog MUST get their own ROOM at the host Hotel (Planet Hollywood) for a minimum of 2 nights (FRIDAY and SATURDAY) NO EXCEPTIONS.
Blog will have their name as a sponsor on the website, and promotional items.

The earlier the blogger comes in, the more opportunities they will be afforded, including Off site parties and Author hangouts.

Wanna be considered for one of the spots? Just fill this out

 We will let everyone know by January 10th!

Tuesday, December 9, 2014

Deadly Alchemy by Julie Morgan cover reveal!!

Deadly Alchemy, cover reveal for Julie Morgan

How do you choose who lives and who dies? 

Alchemist Amelia Rimos has just discovered the cure for the Undead. Being naïve and vulnerable, she does not realize the Undead have their targets set on her.
Happening upon a tall, dark, exotic man named Michel Gauthier, he saves her from becoming a victim, thrusting her into a game of cat and mouse. Amelia realizes being an Alchemist is not in her best interest when she befriends him. Is Michel as sincere as he seems or does he have an ulterior motive? 
When her life cannot be more complicated, John Hawthorne interjects himself into Amelia's life and shifts it completely upside down. He informs Amelia she has the key to their survival. Soon, she will realize the Undead are not the only monsters in the world…
Amelia will find herself in a stalemate: She will be forced to choose between destroying her evidence and saving the man she’s grown to love or destroying over half the population of the world, including the love of her life with it.

Deadly Alchemy is historical fiction with an emphasis on steampunk. It is also paranormal featuring vampires, werewolves and alchemy.

Julie is pretty excited to bring this story to life! Deadly Alchemy lived in her head for about four years before she finally put it on paper. She had a GREAT time writing it and hopes you enjoy entering into Amelia's world as much as she had creating it.

Author note: The story does cross slightly into horror.

About Julie Morgan

Originally from Burleson, Texas Julie always had a love of books, especially paranormal stories. Julie finally took the leap and began writing with encouragement from her family.
Having worked in IT her entire career, Julie now spends her free time writing. Living in Central Florida with her husband and daughter, her favorite pastime is reading children's stories to her daughter, especially those around animals.

Julie Morgan is the best selling author of these other stories.
Chronicles of the Fallen: Fallen, Redemption, Atonement and Culmination. The ebook box set is now available, featuring short story Rapture.
Southern Roots series: Southern Roots and City Lights. Watch for the other three stories in the series coming soon!

Follow Julie on social media outlets!

Monday, December 8, 2014

The Readers are OUT THERE... you just need to realize where they go.

So much is going on in the publishing industry these days, it’s a wonder we still exist. With Shitty deals with publishers, cliques that are bullying other authors, authors that don’t know how to act, and events that are fraudulent and or extorting exorbitant prices out of the authors and readers… Is it any wonder things are going down the toilet?

I have been talking a lot recently with readers, authors and industry, especially after the recent event bru haha. They don’t feel they can trust events and their promoters. They are scared about the amount of money going out for them, especially when they aren’t guaranteed a return, or the “application” which really only boils down to “who is the most popular” and worse, they are getting really frustrated with event planners that are playing favorites with individual authors, ensuring that those authors get top billing and the best options. Then recently I had authors tell me how fucking pissed they were that promoters have been taking a % of their sales through the bookseller--- and I gotta agree there how shittastic that is. And this all happens without a reader attendance guarantee. Its not wonder Authors are pulling out of events left and right.

Well I had a weekend away from the internet, and the industry, (mostly) and after talking with a few choice people, people that respect and support events, and try to make this industry both lucrative and fair for all, and I have decided on a few things.

Everyone knows Romance Ink, my company, is non profit. All monies collected from the events we put on go right to the hotel, in order to pay for the F/B the hotel agrees upon to get the event put on. This allows for cheaper rooms and larger event space. For tnee 2015, Our F/B is 80k. Which is why registration is 200 a person for the authors. It seems like a lot… but it’s not. Actually For what TNEE gives you (Food, a FULL table, your ASSISSTANT to eat as well and attend, full promotional and next year acceptance) the price is amazing. Most other events are 150-200 a table, PLUS your assistant, PLUS their ticket for the “after” parties, AND any extras…. And that isn’t even a guarantee for readers attending. That’s CRAZY to me.

So with that background out there, let’s proceed. TNEE in Vegas can hold between 350-500 authors EACH YEAR. TNEE ATL can hold the same. At 200$ an author registration (which includes all that above that other charge you extra for) is more than fair. Actually it’s the best deal in the industry today---- especially when we guarantee career readers, the ones that are constantly looking for authors --- no, not online, but in person, ones they can connect with personally, to become part of the authors career, to becoming a fan and a friend.  And we guarantee you can sign, and NOT have to pay any % of your book income to the bookseller OR a % of your book sales to the promoter THROUGH book sales.

This year TNEE is boasting 450 readers already signed on, and more signing on every day, because it’s FREE for the readers to attend... With the promotional aspect, we are expecting 1200-2000 for the event this year, even though its Easter weekend. What’s crazy is 450 readers are signed on, yet we don’t even have 150 authors signed on yet.

So… Because of all of this, and TNEE being the most affordable game in town for the next 5 years that will boast actual READERS… to fill in this year, we have decided that all authors that sign on for the 2015 year, that wish to go forward to 2016 and beyond, will be paying HALF PRICE for their tickets… that’s 100$, as a thank you for filling the event and giving the readers a reason to keep attending the event. Those authors will have first choice of panels, event parties and opportunities going forward as well. With so many readers coming for 2015, we are seriously hoping for more authors.

So heres where I get real.
If you have issue with ME, Stella Price, and THAT is what’s holding you back from attending--- Please don’t let it. At this event you deal with STAFF, not me. Several people think I’m a bitch, and a snot. While they can believe that, most just don’t like that I’m direct, I pull no punches and I believe in a FAIR industry where (just like in all other careers) people follow rules of courtesy, morality and business.

Missing an event you are all but guaranteed to sell books at, something that the majority of the events cannot even fathom because you don’t like the promoter is insane. A 200$ ticket including everything above means that selling 20 books at 10$ each (which is more than doable as at TNEE 2014 the average amount sold was 35 per author) you make back your registration price AND you reach readers that you probably won’t ONLINE.  With the amount of authors getting hit hard from the KU and KDP bullshit, sales plummeting, doesn’t it make sense to hit the readers LOOKING to find new authors, ones that are buying books ALL THE TIME? The more of a connection you make with them, the more books you sell… because a writing career isn’t about YOU, it’s about THEM.

TNEE is going to be around till 2019. TNEE is the only large event that treats both indie and traditionally published authors the same, is the cheapest, and provides opportunities most others do not. As we grow, the event grows, and we would love for you to grow with us. Help us make a level playing field, one that you don’t have to worry about your money getting stolen at, and one that you don’t have to worry about the amount of readers attending. The readers are OUT THERE… but its up to you to attend the events where the readers are flocking to.

To sign up for TNEE 2015… guaranteeing a cheaper price…  go HERE.

Friday, October 31, 2014

In My Veins (Albion's Circle) Review

Today I'm happy we're apart of the 2 Americans and a Canadian, Eh Blog Tour with a Review of Jessica Jarman's latest release: In My Veins (Albion's Circle, Book Two).

Anna is his. Merlin has failed. The Circle is broken. After being defeated in every lifetime, Mordred believes he’s finally won.

Even though Anna has little hope of gaining Merlin’s forgiveness for believing Mordred over him and the rest of the Circle, she isn’t giving up and vows to set things right. When an offer of help comes from an unlikely ally, Anna must trust her instincts—the very thing that got her into this mess in the first place.

Because more than just her survival hangs in the balance. Mordred took her for a reason. Anna is the key. The key to completing the Circle. The key to preventing unthinkable death and destruction at Mordred’s hand. They key to destroying the heart of a wizard whose love has followed her through the ages.

But Mordred has forgotten exactly what’s he’s up against—Arthur and his Knights. The most powerful Magical to ever walk the Earth. And a love a thousand years in the making. 

In My Veins is the second book in the Albion's Circle series, so you'll be lost if you don't read Deepest Cut, the first book located in the Anthology: If Ever I'd Leave You (Amazon Buy Link) that being said...

I enjoyed the story immensely, the characters are captivating. Anna has been a pleasure to read as she struggles to get a hold of her magic, keeps getting visions, and just tries to cope with Arthur, Merlin, the circle and everyday friends. Additionally, I felt as though this book was a great stepping stone for Anna and Merlin relationship wise, clearing up a lot of their communication issues and getting on the same page.  I'm looking forward to seeing what happens next between those two and what they pull off with their magics.

What stole the book for me however was Will and Galahad (Galahad is one of Arthur's knights and Will is Anna's brother). I absolutely adored the chemistry between those two. Now I know that I've got no shot to get between them because they are gay... and that small detail of them being fictional... but they have the HOTTEST sex scene I've read I'd say all year. I'd pay to be a fly on the wall to see their parts acted out. My fingers are crossed we get to see a lot more of them in the next book.

I can't really think of anything that I wasn't a fan of while reading this book. Ms. Jarman leaves it off at another great cliff hanger but, I think it just pikes my curiosity of what is going to happen next and how they are all going to deal with this last revelation of Anna's.

Over all I think if you liked King Arthur as a kid you'll enjoy & should check out Ms. Jarman's mystical fairy-tale in the 21st century setting.

Contact Jessica Jarman at 
Buy In My Veins Amazon, ARe, Smashwords

Before You Go... If you are free Nov 17, 2014 swing by facebook to participate in an end of Blog Tour. Try for a chance to win some prizes & chat with the authors:

Blog Tour Line Up:
10/20- Ebooks Galore- promo
10/21-Undercover Book Reviews- promo
10/22- A Book Addicts Delight- promo
10/23-Shelly's Books- promo
10/24-Spreading the Word- promo
10/25-Dreamer Talks books- promo
10/26-A Bit Bookish- Review (3)
10/26- Sassy Mom Says Read Romance- promo
10/27-Midnight Angel Book Heaven- promo
10/28-To Snog or To Blog- promo
10/29-Jen's Reading Obsession- promo
10/30-Bronwyn Green's Random Thoughts- Interview (3)
10/31-Authors After Dark- review (IMV)
11/1-101 Ways to Make Love to a Spoon- promo
11/2-Sapphyria's Steamy Books- promo
11/3-2 Bibliophiles- promo
11/4-My Bookshelf Book Review- review (Mated)
11/5-Barbara Book Reviews- review (3)
11/6-Trout Nation- promo
11/7-Be My Book Boyfriend- promo
11/8-Author Sandra Love- Interview (3)
11/9-The Color of Ink
11/10-Butterflies Books Dreams- promo
11/11-Spitfire Reviews- review (mated)
11/11-Indie Book Fairy- promo
11/12-Literature Litehouse- promo
11/13-Shannan's World of Books- review (3)
11/13- Sweet Treat Reading Reviews- promo
11/13- Panty Dropping Book Blog- promo
11/14-LSK Sweetheart Reviews- promo
11/15-Amanda Hlgelmire- promo
11/16-LBM Book Blog- promo
11/17-Wicked Reads- review (3)
11/18-Carpe_Diem- review (R, M)

Thursday, October 30, 2014

City Lights by Julie Morgan

Author Julie Morgan has published the next installment in her Southern Roots series! Come check out City Lights!

Music brought them together. A gamble with love could break them apart. 
Blaine has reached rock and roll stardom. After surviving an overdose, Blaine was forced into a decision; change and be a better person, or continue down the dangerous path and lose everything he has worked for. Making the decision to change, he turns his focus and attention to writing and producing music in an effort to keep the bright lights of live performances and potential drugs at an arms distance.
Bassist to the band Blaine is producing, Penelope knows all too well who he is. He’s the sexy as hell, but also drug addicted singer of the mega band, Deep Ember. As excited as she is to get her band signed, she’s none too thrilled to find out her producer is Blaine. Leaving her boyfriend back home to follow her dreams, Penelope will find herself in uncomfortable situations with Blaine. He’s expressed a genuine interest in her and she feels drawn toward him in return. Unfortunately, knowing who he is and what he’s done puts up an invisible wall between them.
Emotions will be on the line and chords will be played… but can Blaine win over the heart of a woman who’s made it clear she wants nothing to do with him? Will Penelope be able to trust her emotions and will Blaine be able to prove he is not what his reputation says he is?

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