Friday, June 12, 2015

Authors. August. Atlanta! Special 2-day pass

We’re gearing up for a mega-con to close out the summer! Feel the heat of Authors After Dark 2015: Hotlanta Hijinx!

Both two-day and four-day tickets are available... and there’s SO MUCH going on it’s CRAZY! Two huge dress up balls, four meals, TONS of freebie books from Indies and Publishers alike, Giveaways, TONS of SWAG and events... And the booksigning will have 100 Featured Authors, including our Master of Ceremonies, SHERRILYN KENYON!

Plus, non-featured author spots are now available for a secondary signing. Check out the FB Group for more info.

Visit the AAD Website for more the lowdown on participating authors, and special events, and get your tickets at EventBrite.

Hope to see you there!

Louisa Bacio
Featured Author

Friday, May 1, 2015


Sponsored by the amazing and talented authors: 

Marianna Morea, Milly Taiden, Eliza Gayle, Sasha White, TJ Michaels, JM Gregorie, Tilly Greene, Jenny Trout, Bianca Sommerland, Diana Castilleja, Julie Morgan, Stella Price and Nicky Jayne!

Are you an AAD virgin? Wanna attend this year In Atlanta? Can you get your own room for 4 nights?

Well we want to give you a ticket!

See we thought about it, and wanted to get a few more virgins in for the event, to see how awesome it is , and how fun it is for readers.  So the authors involved decided to get together and EACH pay for one Virgin to attend… so 14 VIRGINS (ooh this sounds like the makings of a horror flick) will get tickets!

Want it?

Ok here’s the details:

Reader has to be an AAD VIRGIN (IE: has never attended before)
Reader must pay their own transportation
Reader MUST get a room for 4 days (WED-Sunday) MINIMUM.
Reader cannot room with anyone that already has a ticket and cannot room with anyone else that has won a free ticket.
Reader cannot exchange the prize for money. It has no cash value.

Readers CAN invite a friend to come and stay with them, as long as they purchase a ticket for themselves.

Entering is EASY! Just fill this out: 

Please note: Only fill this out if you are SURE you can get a room and get to the event. If You are not sure, PLEASE DO NOT ENTER. SERIOUS ENTRIES ONLY.


Monday, April 6, 2015

TNEE Recap, or the "Let me set records straight" post. Facts and Truth Ahoy.

Ahoy everyone.

I’m home, and trying to get things in order here, it was a hellish flight back and Now I’m here with a cold and possibly the beginnings of con crud. Not fun. But, I wanted to make a statement here, and on the Event page about an incident and drama that happened at the con.

If anyone has any questions about my policies and such for my events, especially TNEE, please refer to this page on the TNEE website: 

Because Imma drop some knowledge on you all, and while some might not want to see it and believe it, It is the truth. Remember, at least 2 sides to EVERY story…

So many know I didn’t allow an author that showed up on Saturday morning in to sign, and many are criticizing me for it. While that’s their prerogative, they obviously do not have all the facts. So lets lay them out.

And in the interest of full disclosure, I will tell you that dealing with me, and trying to get one over on me when I KNOW you are WRONG gets me extremely pissed off, and I have the tendency to yell. Why? Because people need to follow the CLEARLY LAID OUT RULES, and if they don’t, if they feel they are special, well…

So lets start this shall we?

It is CLEARLY stated on the FB author group in A FILE, as well as on the TICKET PAGE, in the TICKET buying page AND in a WAIVER at the end of the ticket before the author pays, as well as PLAIN AS DAY on the EVENTS POLICIES page that there are specific times everyone needs to be in to register.  You know what, lets post BOTH policies right here:

2. All Authors must be in by Thursday evening at 10 pm and registered. This will ensure that there is ample time for set up Friday. in the event that a flight is delayed or cancelled please let a staff member know.

3. Signing table setup is Friday, from 9 am to 5 pm. Authors MUST be set up and ready for Saturday's signing on Friday by 5pm.

Now, if you look at Policy 1 it states:

1. Failure to comply with any of the following rules will result in a complete forfeit of a spot in the signing and event, and there will be no refunds for any reason.

This has been plain as day and clear as crystal for over 8 months. That someone would try to flout that, and attempt to think it would work? Yeah no. So let’s go into excuses.

This year, we had several people that had delayed flights, or extenuating circumstances. ALL OF THEM contacted either MYSELF or the staff. All of them were handled appropriately by the staff, as we know things get in the way.

I was given several excuses by the author that didn’t get to sign including that she was “looking for a parking space” and “Driving around for a while because Valet wouldn’t let her park” around “4pm” on FRIDAY. She also claimed that when she got in at 6 no one was in the room (which is a lie, as My staff were all there till almost 715 wrangling people and putting people’s books in the office to lock up). Apparently the 17 emails I had sent out via the ticket page never reached her, and she couldn’t navigate the Author group that clearly stated that ALL AUTHORS must be registered and IN THEIR SEATS on Friday by 245pm. And while some authors decided NOT to do the VIP preview, THEY WERE REGISTERED already by that point.  So the information has been out there A MONTH before this event even happened, and Every other author there had gotten the memo and followed the rules.

Then, I was treated to having to explain to a gentleman she thought that me talking with would make me give her her way. I was told by said gentleman that he was still on the phone with the author at 245pm on Friday. To which I stated, it was moot as she was 100% in the wrong.

See, I have rules for the event, and it’s very much a live by the sword, die by the sword thing with me. I do not negotiate with terrorists, and I certainly do NOT give in for someone that cannot follow very well displayed and simple rules. I’m a BIG fan of fair, and it’s not fair to let someone in when they can’t bother to follow the rules. So I stick by my guns. NO ONE will intimidate me because I will NOT be bullied into anything. And anyone that thinks to try is a god damn moron. Yes, I said it.

So let’s talk about rules… because I also understand that there’s some other authors that jumped on this band wagon to start a shit show at an event they should have been FOCUSING ON READERS AT instead of stirring a pot and creating drama.

I was accused of being unprofessional, of cursing at people and saying “Fuck” a lot. Yes. 100% true. That’s WHO I am. And I’m going to be candid here, IM NOT HERE TO KISS YOUR ASS, or BE YOUR FRIEND. I run an event you agreed to be at and agreed to follow the rules of. In corporate America people don’t like other people they work with all the time, hell 80% of the work force HATES their boss. But they DO their jobs because they are professionals. It’s no less than what I ask at my events. As a PROFESSIONAL AUTHOR you have one job: Sell yourself to the readers. As a professional AUTHOR I have the same job. As I don’t get PAID to put events on, (IE, I don’t make a dime for the 50+ hours a week I put into getting the event together, Taking time away from my CAREER and my family to make a fair and affordable event for people) and I largely end up paying out of pocket for the event at the end of the day NO ONE HAS THE RIGHT TO DICTATE TO ME HOW I ACT. That’s why I have staff. You don’t want to deal with me and my “foul mouth”? Do your job, follow the rules and if you have issues, deal with my staff.

It’s when people think they can get over on my STAFF and my con family that the fangs come out. So, now that that’s all explained… Let’s talk about AUTHOR PROFESSIONALISM and PROFESSIONAL COURTESY.

It’s PROFESSIONAL COURTESY to ASK another event if you are ABLE to promote YOURS when you are at the event. A simple “Hey I have cards for my con, can I put them at registration or maybe pass them out?” would have been all that was needed for THAT little Fiasco to have never have happened. And just so everyone jumping on the injustice of my staff collecting them is aware, it was Bloggers, Readers AND Authors that thought it was in poor taste. In fact, several came to me and ask if the person passing them out had gotten permission, because they saw it as “Tacky” (their words not mine).

It’s not PROFESSIONAL to start shit at ANY event, latching onto an author YOU feel was dealt a bum hand (All because they didn’t follow the rules) and start sabotaging the event by posting pictures showing a “Dead” event that were CLEARLY taken from YOUR TABLE. The Staff and the other authors you disrespected KNOW it was you because YOUR BOOKS WERE SHOWING in the picture. If that’s not the goddamn MEANING of the statement “you’re not professional” I don’t know what is. Causing drama for no reason when the event and the con director and staff have been nothing but nice to you is not only unprofessional, but stupid as well. All that proves to everyone is the bottom line of an event (in this case “READERS BEING HAPPY”) is lost on you. That the authors posting to sabotage an event would do that tells me they aren’t professionals, and they don’t give a rats tinkered ass about the damage they caused the AUTHORS in attendance.

Lastly, it’s EXTREMELY unprofessional to NOT honor your word when making appointments. We had an author completely ditch on one of our tattoo artists at an 11pm appointment. The artist not only wasted his time waiting, but also wasted the opportunity to rebook. And the person in question never contacted him or the tattoo assistant past the “Ok we will see you at 11pm” text they got when they tried to move the appointment up. This cost our tattoo artist, who we at AAD and TNEE consider family, MONEY. This could have all been avoided if they just honored their appointment. I had to ban said person from ever getting a tattoo from the guys ever again. Costing my artists money when they come from NY for these events is NOT cool, especially when you confirmed. You NEVER harm my con family when they are there to give YOU opportunities.

So I also know what’s being said about me online. And while that’s a person’s prerogative to have their opinions, I firmly believe opinions should be based on FACTS, not here say spouted by authors that I was “mean” to (IE: I told them NO several times) or that didn’t like how I handled things (Because it didn’t benefit them directly.)

What I find absolutely appalling is that a person that is old enough to be my grandmother is out there spouting lies and bullshit about ME and MY EVENTS when she’s never EVER spoken to me. You know, people throw around the word “Bully” a lot, but really that’s all this is. I have been around for 8 years doing events, and it’s NOW she decides to start a smear campaign on a person and an event that is focused on being affordable, and fair, while the person running it makes no money, only a FUCK TON of grief from people for trying to remain fair. Attacking me personally when they have never met me or spoken to me is completely insane. Why am I and my events suddenly a threat to you? There are plenty of authors out there, and MY events give the ones that don’t have other options and other opportunities the ability to get in front of readers, readers that are looking for them. FACT.

 I don’t think people really get that there’s ROOM in this industry for most events, and enough authors to fill them if the price and opportunity is right. Because I don’t get paid and I’m NOT LOOKING TO MAKE MONEY OFF ANYONE I can offer the cheaper prices and freebies for readers, and authors can utilize what we offer. Or not. But there’s is NO REASON to go around trying to fuck other people’s stuff up because you are having issues. What I do with my events is offer alternatives that authors and readers seem to like. If that’s what’s bothering you, maybe you should take a look at what YOU are doing and restructure, because all of this catty bullshit is making you look like a heel.

I honestly thought we had all moved past the high school bullshit, but as a lovely author told me this weekend “When you put two women in a room there’s always going to be drama.” Well multiply that by infinity and that’s the industry these days.

Look, I care about the readers LOOKING TO READ ME. ALL Authors should be that focused. Don’t sweat the bad reviews; brush it off because you obviously don’t write for that person. Don’t start drama because READERS see that and readers remember. Don’t talk smack because readers see that and readers remember.  I think authors forget that events are not about THEM. The staff and the promoters don’t do this to lick your ass. They do it so the READERS are happy and they keep buying books… without readers WE WOULD ALL BE OUT OF A JOB. I think a lot of authors forget that.

It’s for those reasons that I don’t give a fig about an authors personal BS. You paid to be at an event, be there, sell yourself to readers. Gain new readers, cement relationships with old ones, sell books. But keep yourself out of the drama. I don’t care about you or your petty bullshit. What I DO care about is hearing from readers that YOU were awesome, and better in person than they could ever have hoped for, and that YOU have gained a reader for life. SERIOUSLY. That’s really all I care about. And anyone that tells me or SAYS that I’m unprofessional for not giving a shit about the author needs to REALLY think about that. It boils down to this: the AUTHORS don’t pay my bills. They aren’t paying for ME to attend events, and they aren’t PUSHING MY BOOKS. READERS do that. And those are the people I care about.

And for you out there saying “Well you went off on a reader at TNEE”…

No. I went off on a person that was supposed to be another author’s assistant. That didn’t DO HER JOB. That stirred the pot,  that got all agro and expecting me to… fuck I don’t know what they expected. They weren’t MY reader, and said to the author THEY were working with (that they didn’t do shit with because they were always with the drama makers) that she didn’t read her “Shit” and she didn’t care… Which upset the author a lot because she took a chance on bringing this person in the help her. And notice, said “reader” came at me with the grievances aired above, but the authors didn’t. Funny right?

So yes, I will go off on someone that has an agenda. I always will. Because I don’t deal with bullshit.

Love it, or hate it, it’s me. You don’t like it, don’t attend my events. If you know you can act like an adult, realize that this is a goddamn business and the focus of your business should ALWAYS be the reader? I want you at my events; because the readers know what side their bread is buttered on… I can’t promise I will always handle everything with no curse words or calling people out for being assholes and not following the rules, but you will know that Readers remember the authors that care about THEM, and that show it.

So I’m sure this is going to get TONS of comments, but let me be the first to tell you--- EVERYTHING HERE IS THE GODDAMN TRUTH. YOU CAN’T ARGUE THE TRUTH SO DON’T TRY. ADMIT WHEN YOU ARE WRONG. It goes a LONG WAY.

And as always I’m open to rational discussion, and debate, but facts are facts people… and attacking ME personally is just going to get yourself banned from anything I do. Because it’s not ever about ME, fuck I LOST SALES this weekend because I couldn’t be at my table because I was dealing with everything else. You bring ME into it, it’s a banned guarantee.

And to those of you that understand that this isn’t MY way of thinking, it is a rational way of thinking… well thank you and your input is always welcome.

Thursday, February 5, 2015

On events, room blocks and why promoters shouldnt pay for you to make money.

Dear Readers, Authors and industry,

A lot of stuff has been recently thrown around about events, staying at event hotels, pricing of events, etc… Well I figured it was about time for some real talk on hotels, and events, and how things all add up.

Basically, I wanna talk about staying at the hotel vs. staying somewhere else.

Now, most events have the same problems I do, with filling the room blocks, and this is not a cool situation. See room blocks ensure the events are CHEAPER on the whole for the event people to put on, and you as well. Let me break some stuff down for you, and let’s use TNEE for an example.

As authors, TNEE charges 200$ in registration. That price includes 2 people, the table and food. Rooms are 149-169 a night respectively right? Ok so let’s do some math.
200+510 (respective, at the high end of the event pricing for the room for three nights)= 710$. + Hotel taxes and fees, let’s call it 750$

750 is not a bad price right? We didn’t think so. Considering the rooms at the hotel are normally 219-290 a night.

Ok so that’s three nights towards the room block total. Which is good, as the room block is what is actually keeping the price DOWN.

With the room block, and us filling it to 80%, we get our meeting space free. Which is a godsend. Because if we didn’t, that price would be higher than 750$.

How much higher? Ok let’s see…

Our space for the event this year was: A full ballroom, a mezzanine area, three meeting rooms and a registration area. The DAILY price for these function space total was 30,000$. A DAY. 30k a day for all this space.  Three days of that is 90k. Just for meeting space. So to ensure we could do this event, we would have to figure that number into registration, on TOP of the 200 (which pays for food and booze for 2 people, and table usage.) at 200 authors (which is the minimum) each author would then be charged an extra 450$. AND THEN THEY WOULD HAVE TO TAKE CARE OF THEIR ROOM.

And since there’s no room block, prices would be normal hotel prices, 219-290 a night. So let’s go the MID LEVEL for this ok?
3 rooms at the mid price of about 245$ a night =735$. That doesn’t count Fees and taxes, so let’s call it a total of 770$

770$ for three days for a room.

Add the 650$ for the Registration and meeting space fee PER AUTHOR

Authors would be paying $1420 EACH.

While it’s cheaper for readers, it would still end up around 770$ for readers, because we don’t charge for anything  but the room.

Ok… So let’s talk about AAD 2015…

We have ALL the space in the hotel for this event. This is a huge deal, and the full price tag on ALL the space PER DAY is 50k. We have the space for 4 days. That’s 200k in SPACE alone.

Let’s first talk Authors. Ok? And let’s talk single occupancy, to keep the numbers true.

Authors 300$ Registration. Rooms are 149 a night, and most authors are there a minimum of 4 nights.
So 4 nights with taxes and fees is looking like 615$ for a single. + 300$ for registration, and the 250$ table sponsorship for the ball. Grand total for just being there, no travel, or promo: $1165.

READERS, 275$ registration, and a 615 single occupancy room Grand total: $890

This is with the room block.

Now, without the room block, we would have to pay the 50k a day space fee, and rooms on the average for the time are 198-250 a night.


50k at 4 days is 200k.
At 600 attendees that is an extra 334$ PER PERSON for the event.

Add in the lets say 220 a night room for 4 nights, again keeping it mid-priced: $880 in rooms plus taxes and fees, say 920$

So authors would be up to: $ 1804 Just to attend the event , not including travel, extras and promo
 And readers would be at: $1529, Just to attend, not including travel.  

Numbers are insane right? And my events are on the LOW END of the large event spectrum prices.

This is why room blocks need to be filled. Without the attendees staying at the host hotel, the event itself has to pay the difference. And for an event like ours, which is NON PROFIT we don’t have the revenue to do that.

Charlotte AAD cost me $8000 outta pocket, including every $ I made at the signing, and that doesn’t count the over 200k starwoods points I cashed in to make it that low.

Hyatt TNEE I still owe $66,320.45. AFTER I spent 1500$ of my own money to make up the food and beverage difference. Because of this I’m being forced to do a secondary event that the hotel is demanding a minimum of 2x’s the amount owes for “loss of future revenue”.

So we come to a cross roads. Do promoters let people stay at different hotels and add the regular fees or do we make staying at event hotels mandatory? At this point, I’m of the mind to make it completely mandatory, or charge the full amount for anyone that doesn’t want to stay, because I’m personally the one getting stuck with the fees and the charges when all I’m trying to do is make it a cheaper event for YOU. It isn’t fair that all the work is done for the event, and we aren’t paid for it, and we still have to pay outta pocket for people to be able to have a good time and successful event. Right?

Staying at the hotel is the cheaper option. And I understand that people are under money constraints. Hell I am. But why should *I* have to pay your way for you to attend an event because you don’t or can’t stay at the hotel? How is it fair to the promoter, who is largely working for peanuts, and most of us working for nothing at all, except the grief we get, to pay extra for you so you can enjoy and benefit from an event?

No, it’s not a popular way to see it, but it IS the truth. So many of us do this because we love it, but that doesn’t give others the right to essentially walk all over us because they found a cheaper rate. I’m going to be super unpopular in saying this but, if you can’t afford it, maybe you shouldn’t do it, because we can’t afford to keep paying for you.

So please think on this from now on when you are signing up for events. Money is a HUGE factor, not only for you, but for the people planning these events. There is no reason we should go into bankruptcy for trying to make events fair and cost effective for all. I would hate to stop doing something I love because people have become selfish and cannot see the forest for the trees.